it's funny, my dad used to say growing up that he could teach us anything but he couldn't teach us to care and he couldn't teach us to feel. >> couldn't teach you passion. so there is a part of me that says you're born with it and i am guilty. i mean, if anything i have to control it because i... that's probably the biggest challenge bag c.e.o. you have to... you're talking to so many people now and you have to be very focused and be very ... and yes you have to show your passion but you have to be very thoughtful. i remind them constantly we're like a cruise ship in the ocean. we're not a speedboat that's... because of our size. >> all that you project are what you want your company to project. so you've become c.e.o. symbol. >> and as long as it's about core values and uniting people and building great teams, i think that that's... it's not just up to me. it's fine if i do, but i believe christopher does and when the c.f.o.s saysy speaks to the street, that's what she projects. we're all singing off the same hymn sheet and we're only hiring like-minded people who believe in the same